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Marketing Research An Applied Approach 3rd Edition 3rd Naresh K Malhotra

SKU: BELL-2330580

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing Research An Applied Approach 3rd Edition 3rd Naresh K Malhotra instant download after payment.

Publisher: Trans-Atlantic Publications, Inc.

File Extension: PDF

File size: 36.01 MB

Pages: 865

Author: Naresh K. Malhotra, David F. Birks

ISBN: 9780273706892, 9781408212202, 0273706896, 140821220X

Language: English

Year: 2008

Edition: 3rd

Product desciption

Marketing Research An Applied Approach 3rd Edition 3rd Naresh K Malhotra by Naresh K. Malhotra, David F. Birks 9780273706892, 9781408212202, 0273706896, 140821220X instant download after payment.

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.