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Mass Media Research An Introduction Tenth Edition Roger D Wimmer Joseph R Dominick

Name: Mass Media Research An Introduction Tenth Edition Roger D Wimmer Joseph R Dominick
SKU: BELL-10792264
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-10792264

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Mass Media Research An Introduction Tenth Edition Roger D Wimmer Joseph R Dominick instant download after payment.

Publisher: Cengage Learning

File Extension: PDF

File size: 4.77 MB

Pages: 481

Author: Roger D. Wimmer; Joseph R. Dominick

ISBN: 9781133307334, 1133307337

Language: English

Year: 2013

Edition: Tenth Edition

Product desciption

Mass Media Research An Introduction Tenth Edition Roger D Wimmer Joseph R Dominick by Roger D. Wimmer; Joseph R. Dominick 9781133307334, 1133307337 instant download after payment.

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.