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Public Relations For Dummies 2nd Ed Eric Yaverbaum Robert Bly Ilise Benun

  • SKU: BELL-4106610
Public Relations For Dummies 2nd Ed Eric Yaverbaum Robert Bly Ilise Benun
$ 31.00 $ 45.00 (-31%)

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Public Relations For Dummies 2nd Ed Eric Yaverbaum Robert Bly Ilise Benun instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 3.4 MB
Pages: 380
Author: Eric Yaverbaum; Robert Bly; Ilise Benun
ISBN: 9780471772729, 0471772720
Language: English
Year: 2006
Edition: 2nd ed

Product desciption

Public Relations For Dummies 2nd Ed Eric Yaverbaum Robert Bly Ilise Benun by Eric Yaverbaum; Robert Bly; Ilise Benun 9780471772729, 0471772720 instant download after payment.

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

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