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Services marketing 7th Edition by Christopher Lovelock, Jochen Wirtz ISBN 0134123905 9780134123905

  • SKU: BELL-21973190
Services marketing 7th Edition by Christopher Lovelock, Jochen Wirtz ISBN 0134123905 9780134123905
$ 31.00 $ 45.00 (-31%)

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Services marketing 7th Edition by Christopher Lovelock, Jochen Wirtz ISBN 0134123905 9780134123905 instant download after payment.

Publisher: Pearson Education
File Extension: PDF
File size: 34.21 MB
Pages: 648
Author: Lovelock, Christopher H.; Wirtz, Jochen
ISBN: 9780136118749, 9780273756064, 9781292014241, 0136118747, 0273756060, 1292014245
Language: English
Year: 2010
Edition: 7th ed., Global ed. /

Product desciption

Services marketing 7th Edition by Christopher Lovelock, Jochen Wirtz ISBN 0134123905 9780134123905 by Lovelock, Christopher H.; Wirtz, Jochen 9780136118749, 9780273756064, 9781292014241, 0136118747, 0273756060, 1292014245 instant download after payment.

Services marketing 7th Edition by Christopher Lovelock, Jochen Wirtz - Ebook PDF Instant Download/Delivery: 0134123905, 9780134123905
Full download Services marketing 7th Edition after payment

Product details:

ISBN 10: 0134123905 
ISBN 13: 9780134123905
Author: Christopher Lovelock, Jochen Wirtz

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Services marketing 7th Table of contents:

  1. Understanding Services and the Service Economy

  2. The Nature of Services

  3. Consumer Behavior in Services

  4. Customer Expectations and Perceptions of Service

  5. Service Quality and Customer Satisfaction

  6. Developing Service Products

  7. Pricing of Services

  8. Distribution of Services

  9. Integrated Services Marketing Communications

  10. Managing the Customer Interface

  11. Designing and Managing Service Processes

  12. Balancing Demand and Capacity

  13. Managing People in Service Organizations

  14. Managing Relationships and Building Loyalty

  15. Complaint Handling and Service Recovery

  16. Technology and the Future of Services Marketing

  17. Global Issues in Services Marketing

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Tags: Christopher Lovelock, Jochen Wirtz, Services, marketing

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