EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock

Name: Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock
SKU: BELL-7119184
Price: 31.00 USD
Availability: InStock
Rating: 4 (96 reviews)

SKU: BELL-7119184

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

96 reviews

Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock instant download after payment.

Publisher: World Scientific

File Extension: PDF

File size: 30.82 MB

Pages: 800

Author: Jochen Wirtz; Christopher Lovelock

ISBN: 9781944659011, 1944659013

Language: English

Year: 2016

Product desciption

Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock by Jochen Wirtz; Christopher Lovelock 9781944659011, 1944659013 instant download after payment.

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.