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Services Marketing Concepts Strategies Cases Sixth Edition 6th Edition K Douglas Hoffman

Name: Services Marketing Concepts Strategies Cases Sixth Edition 6th Edition K Douglas Hoffman
SKU: BELL-57948066
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (38 reviews)

SKU: BELL-57948066

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

38 reviews

Services Marketing Concepts Strategies Cases Sixth Edition 6th Edition K Douglas Hoffman instant download after payment.

Publisher: Cengage Learning

File Extension: PDF

File size: 15.61 MB

Pages: 370

Author: K. Douglas Hoffman, John E. G. Bateson

ISBN: 9780357718308, 0357718305

Language: English

Year: 2024

Edition: 6

Product desciption

Services Marketing Concepts Strategies Cases Sixth Edition 6th Edition K Douglas Hoffman by K. Douglas Hoffman, John E. G. Bateson 9780357718308, 0357718305 instant download after payment.

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end-of-chapter cases address current global issues, such as environmental, societal and governance (ESG) issues and changing consumer markets. New content introduces you to technological advancements like robotics and artificial intelligence in services marketing and recent challenges, such as the consequences of the pandemic, stressed employees and disruptive customers. You gain valuable insights for business success with this comprehensive, current approach to services marketing and this edition's practical global perspective.