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Services Marketing Concepts Strategies Cases 3rd Edition K Douglas Hoffman

  • SKU: BELL-230346752
Services Marketing Concepts Strategies Cases 3rd Edition K Douglas Hoffman
$ 31.00 $ 45.00 (-31%)

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Services Marketing Concepts Strategies Cases 3rd Edition K Douglas Hoffman instant download after payment.

Publisher: South-Western College Pub
File Extension: PDF
File size: 282.19 MB
Pages: 588
Author: K. Douglas Hoffman, John E. G. Bateson
ISBN: 9780324319965, 9780324422832, 0324319967, 0324422830
Language: English
Year: 2005
Edition: 3

Product desciption

Services Marketing Concepts Strategies Cases 3rd Edition K Douglas Hoffman by K. Douglas Hoffman, John E. G. Bateson 9780324319965, 9780324422832, 0324319967, 0324422830 instant download after payment.

\"Services Marketing: Concepts, Strategies, and Cases, 3e offers a managerial perspective of services marketing and examines its use as a competitive strategy. This edition also emphasizes the growing importance of B2B, technology, and global issues. Briefer than competing textbooks, this text includes cases to further illustrate concepts and offers unique coverage on creating the seamless service firm to support a customer-focused organizational culture. Book jacket.\"--Jacket

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