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Services Marketing Managing The Service Value Chain 1a Ed Bruhn

  • SKU: BELL-21997576
Services Marketing Managing The Service Value Chain 1a Ed Bruhn
$ 31.00 $ 45.00 (-31%)

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Services Marketing Managing The Service Value Chain 1a Ed Bruhn instant download after payment.

Publisher: FT Press; Pearson Educación
File Extension: PDF
File size: 4.01 MB
Pages: 478
Author: Bruhn, Manfred; Georgi, Dominik
ISBN: 9780050530443, 9780273681571, 9781405871075, 9782412442456, 0050530445, 0273681575, 1405871075, 2412442452, 2220050530441
Language: English
Year: 2005
Edition: 1a ed

Product desciption

Services Marketing Managing The Service Value Chain 1a Ed Bruhn by Bruhn, Manfred; Georgi, Dominik 9780050530443, 9780273681571, 9781405871075, 9782412442456, 0050530445, 0273681575, 1405871075, 2412442452, 2220050530441 instant download after payment.

Providing an overview of key concepts in the field of marketing, this text considers the subject in the context of the service industry, exploring the theories, structures and practices which can be used to ensure the best possible returns.

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