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Services Marketing Text And Cases 2nd Steve Baron Kim Harris

Name: Services Marketing Text And Cases 2nd Steve Baron Kim Harris
SKU: BELL-1989464
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-1989464

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Services Marketing Text And Cases 2nd Steve Baron Kim Harris instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 1.89 MB

Pages: 308

Author: Steve Baron, Kim Harris

ISBN: 9780333777923, 0333777921

Language: English

Year: 2002

Edition: 2nd

Product desciption

Services Marketing Text And Cases 2nd Steve Baron Kim Harris by Steve Baron, Kim Harris 9780333777923, 0333777921 instant download after payment.

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.