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The Art Of Client Service The Classic Guide Updated For Todays Marketers And Advertisers 3rd Edition Robert Solomon

  • SKU: BELL-5676352
The Art Of Client Service The Classic Guide Updated For Todays Marketers And Advertisers 3rd Edition Robert Solomon
$ 31.00 $ 45.00 (-31%)

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The Art Of Client Service The Classic Guide Updated For Todays Marketers And Advertisers 3rd Edition Robert Solomon instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 1.23 MB
Pages: 288
Author: Robert Solomon, Ian Schafer
ISBN: 9781119227823, 1119227828
Language: English
Year: 2016
Edition: 3

Product desciption

The Art Of Client Service The Classic Guide Updated For Todays Marketers And Advertisers 3rd Edition Robert Solomon by Robert Solomon, Ian Schafer 9781119227823, 1119227828 instant download after payment.

A practical guide for providing exceptional client service

Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.

Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.

It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

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