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Advertising A New Approach Rle Advertising Walter Taplin

  • SKU: BELL-51267114
Advertising A New Approach Rle Advertising Walter Taplin
$ 31.00 $ 45.00 (-31%)

4.7

66 reviews

Advertising A New Approach Rle Advertising Walter Taplin instant download after payment.

Publisher: Taylor & Francis Group
File Extension: EPUB
File size: 2.33 MB
Pages: 213
Author: Walter Taplin
ISBN: 9781136666223, 1136666222
Language: English
Year: 2013

Product desciption

Advertising A New Approach Rle Advertising Walter Taplin by Walter Taplin 9781136666223, 1136666222 instant download after payment.

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

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