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Global Strategic Management 4th Ed 2018 Lasserre Philippe

Name: Global Strategic Management 4th Ed 2018 Lasserre Philippe
SKU: BELL-23376864
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-23376864

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Global Strategic Management 4th Ed 2018 Lasserre Philippe instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 18.34 MB

Pages: 532

Author: Lasserre, Philippe

ISBN: 9781137584588, 1137584580

Language: English

Year: 2017

Edition: 4th ed. 2018

Product desciption

Global Strategic Management 4th Ed 2018 Lasserre Philippe by Lasserre, Philippe 9781137584588, 1137584580 instant download after payment.

Thoroughly revised and updated, this fourth edition of Lasserre’s popular core textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence. The book blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirms Global Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from. This is an essential textbook for MBA, Executive MBA and post-experience students studying global strategic management. In addition, it is an ideal text for undergraduate and postgraduate students studying global or international strategic management, or international business.