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International Marketing Rle International Business A Strategic Approach To World Markets Simon Majaro

Name: International Marketing Rle International Business A Strategic Approach To World Markets Simon Majaro
SKU: BELL-51707628
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (20 reviews)

SKU: BELL-51707628

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

20 reviews

International Marketing Rle International Business A Strategic Approach To World Markets Simon Majaro instant download after payment.

Publisher: Taylor & Francis Group

File Extension: EPUB

File size: 4.13 MB

Pages: 313

Author: Simon Majaro

ISBN: 9781135133665, 1135133662

Language: English

Year: 2012

Product desciption

International Marketing Rle International Business A Strategic Approach To World Markets Simon Majaro by Simon Majaro 9781135133665, 1135133662 instant download after payment.

Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.