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Marketing Management And Strategy An African Casebook George Tesar John Kuada

  • SKU: BELL-51251654
Marketing Management And Strategy An African Casebook George Tesar John Kuada
$ 31.00 $ 45.00 (-31%)

4.7

36 reviews

Marketing Management And Strategy An African Casebook George Tesar John Kuada instant download after payment.

Publisher: Taylor & Francis Group
File Extension: EPUB
File size: 4.82 MB
Pages: 277
Author: George Tesar; John Kuada
ISBN: 9781135096205, 1135096201
Language: English
Year: 2013

Product desciption

Marketing Management And Strategy An African Casebook George Tesar John Kuada by George Tesar; John Kuada 9781135096205, 1135096201 instant download after payment.

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

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