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Marketing Research 11th Edition Roger Gates Carl Mcdaniel Jr

  • SKU: BELL-231835982
Marketing Research 11th Edition Roger Gates Carl Mcdaniel Jr
$ 31.00 $ 45.00 (-31%)

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Marketing Research 11th Edition Roger Gates Carl Mcdaniel Jr instant download after payment.

Publisher: Wiley
File Extension: EPUB
File size: 26.61 MB
Author: Roger Gates & Carl McDaniel Jr.
ISBN: 9781119392019, 1119392012
Language: English
Year: 2018

Product desciption

Marketing Research 11th Edition Roger Gates Carl Mcdaniel Jr by Roger Gates & Carl Mcdaniel Jr. 9781119392019, 1119392012 instant download after payment.

TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

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