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Marketing Research 4th Asia Pacific Edition William Zikmund

Name: Marketing Research 4th Asia Pacific Edition William Zikmund
SKU: BELL-50440296
Price: 31.00 USD
Availability: InStock
Rating: 5 (58 reviews)

SKU: BELL-50440296

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

58 reviews

Marketing Research 4th Asia Pacific Edition William Zikmund instant download after payment.

Publisher: Cengage Learning Australia Pty Limited

File Extension: PDF

File size: 30.07 MB

Pages: 633

Author: William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.

ISBN: 9780170369824, 017036982X

Language: English

Year: 2017

Edition: 4th Asia- Pacific edition.

Product desciption

Marketing Research 4th Asia Pacific Edition William Zikmund by William Zikmund, Steven D'alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. 9780170369824, 017036982X instant download after payment.

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.