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Marketing Research That Wont Break The Bank A Practical Guide To Getting The Information You Need 2nd Edition Alan R Andreasen

SKU: BELL-2097942

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing Research That Wont Break The Bank A Practical Guide To Getting The Information You Need 2nd Edition Alan R Andreasen instant download after payment.

Publisher: Jossey-Bass

File Extension: PDF

File size: 1.25 MB

Pages: 290

Author: Alan R. Andreasen

ISBN: 0787964190

Language: English

Year: 2002

Edition: 2

Product desciption

Marketing Research That Wont Break The Bank A Practical Guide To Getting The Information You Need 2nd Edition Alan R Andreasen by Alan R. Andreasen 0787964190 instant download after payment.

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.