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Marketing Research With Spss Nachdr Janssens Wimkenhove Patrick Vanwijnen

SKU: BELL-21976962

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing Research With Spss Nachdr Janssens Wimkenhove Patrick Vanwijnen instant download after payment.

Publisher: Financial Times Prentice Hall

File Extension: PDF

File size: 55.66 MB

Author: Janssens, Wim;Kenhove, Patrick Van;Wijnen, Katrien

ISBN: 9780273703839, 0273703838

Language: English

Year: 2009

Edition: Nachdr.

Product desciption

Marketing Research With Spss Nachdr Janssens Wimkenhove Patrick Vanwijnen by Janssens, Wim;kenhove, Patrick Van;wijnen, Katrien 9780273703839, 0273703838 instant download after payment.

Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.