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Selling Building Partnerships 8th Edition 8th Edition Stephen Castleberry

SKU: BELL-2453820

$ 31.00 ~~$ 45.00~~ (-31%)

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Selling Building Partnerships 8th Edition 8th Edition Stephen Castleberry instant download after payment.

Publisher: McGraw-Hill/Irwin

File Extension: PDF

File size: 16.03 MB

Pages: 579

Author: Stephen Castleberry, John Tanner

ISBN: 9780073530017, 0073530018

Language: English

Year: 2010

Edition: 8

Product desciption

Selling Building Partnerships 8th Edition 8th Edition Stephen Castleberry by Stephen Castleberry, John Tanner 9780073530017, 0073530018 instant download after payment.

Selling: Building Partnerships, 8e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible--to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.