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Advertising Management Concepts Theories Research And Trends Manukonda Rabindranath

  • SKU: BELL-54865286
Advertising Management Concepts Theories Research And Trends Manukonda Rabindranath
$ 31.00 $ 45.00 (-31%)

4.3

48 reviews

Advertising Management Concepts Theories Research And Trends Manukonda Rabindranath instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 5.06 MB
Pages: 368
Author: Manukonda Rabindranath, Aradhana Kumari Singh
ISBN: 9789819986569, 9819986567
Language: English
Year: 2024
Edition: -
Volume: -

Product desciption

Advertising Management Concepts Theories Research And Trends Manukonda Rabindranath by Manukonda Rabindranath, Aradhana Kumari Singh 9789819986569, 9819986567 instant download after payment.

This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It will help readers to understand the significance of advertising and consumer psychology which has a critical role in purchasing a product or an idea.

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