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Consumer Behavior 7e 7th Edition Wayne D Hoyer Deborah J Macinnis

Name: Consumer Behavior 7e 7th Edition Wayne D Hoyer Deborah J Macinnis
SKU: BELL-52092010
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (12 reviews)

SKU: BELL-52092010

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

12 reviews

Consumer Behavior 7e 7th Edition Wayne D Hoyer Deborah J Macinnis instant download after payment.

Publisher: Cengage

File Extension: PDF

File size: 20.78 MB

Pages: 545

Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

ISBN: 9781305507272, 1305507274

Language: English

Year: 2016

Edition: 7

Product desciption

Consumer Behavior 7e 7th Edition Wayne D Hoyer Deborah J Macinnis by Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters 9781305507272, 1305507274 instant download after payment.

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today�s global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.