EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Consumer Behavior 8e 8th Edition Wayne D Hoyer Deborah J Macinnis

Name: Consumer Behavior 8e 8th Edition Wayne D Hoyer Deborah J Macinnis
SKU: BELL-52132056
Price: 31.00 USD
Availability: InStock
Rating: 5 (38 reviews)

SKU: BELL-52132056

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

38 reviews

Consumer Behavior 8e 8th Edition Wayne D Hoyer Deborah J Macinnis instant download after payment.

Publisher: Cengage Learning

File Extension: PDF

File size: 33.14 MB

Pages: 542

Author: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

ISBN: 9780357721292, 0357721292

Language: English

Year: 2023

Edition: 8

Product desciption

Consumer Behavior 8e 8th Edition Wayne D Hoyer Deborah J Macinnis by Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters 9780357721292, 0357721292 instant download after payment.

Hoyer/MacInnis/Pieters� CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today�s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.