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Marketing Research 4th Edition Joseph Hair Jr Robert Bush David Ortinau

  • SKU: BELL-10954994
Marketing Research 4th Edition Joseph Hair Jr Robert Bush David Ortinau
$ 31.00 $ 45.00 (-31%)

4.7

106 reviews

Marketing Research 4th Edition Joseph Hair Jr Robert Bush David Ortinau instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 20.98 MB
Pages: 690
Author: Joseph Hair, Jr., Robert Bush, David Ortinau
ISBN: 9780073404707, 0073404705
Language: English
Year: 2008
Edition: 4

Product desciption

Marketing Research 4th Edition Joseph Hair Jr Robert Bush David Ortinau by Joseph Hair, Jr., Robert Bush, David Ortinau 9780073404707, 0073404705 instant download after payment.

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

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