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Consumer Behavior Eleventh Edition Indian Subcontinent Adaptation Leon G Schiffman

Name: Consumer Behavior Eleventh Edition Indian Subcontinent Adaptation Leon G Schiffman
SKU: BELL-32705050
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (32 reviews)

SKU: BELL-32705050

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

32 reviews

Consumer Behavior Eleventh Edition Indian Subcontinent Adaptation Leon G Schiffman instant download after payment.

Publisher: Pearson India

File Extension: PDF

File size: 12.71 MB

Pages: 508

Author: Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar

ISBN: 9789332537644, 9789332544789, 933253764X, 9332544786

Language: English

Year: 2015

Edition: Eleventh edition, Indian subcontinent adaptation

Product desciption

Consumer Behavior Eleventh Edition Indian Subcontinent Adaptation Leon G Schiffman by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar 9789332537644, 9789332544789, 933253764X, 9332544786 instant download after payment.

This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences.